SYNOVUS BANK
THE BANK OF HERE
Synovus is one of the biggest banks in the Southeast, but their customers didn’t know their name. Instead they had deep relationships with dozens of beloved local bank brands across the South. We helped them reintroduce themselves as Synovus and reassure customers they’re still the same local bankers you know and love — by launching their first brand platform, The Bank of Here. It celebrates loving the place you're from, and making it better.
-Silver Midas Award
-Best in Show ABA Bank Marketing Awards
-3 Gold Addys
-3 Creativity Editors' Picks
Synovus SupEr Bowl
The Super Bowl is huge and glitzy. Synovus Bank is exactly zero of these things. So we used real customers taking on Super Bowl clichés like Clydesdales, talking babies, and big car chases, done in a down to earth, very Southern way.
WE’RE READING THIS, TOO
Synovus is the bank of here. To prove it, we created ads that show real Synovus bankers reading the same local business journal you’re reading. The copy talks about things only locals would know, shot it places locals love.
INVEST IN US AND WE’LL RETURN THE FAVOR
In this promotion, if you opened an account, Synovus would give you $200, to invest back into the community.
For inspiration, we featured local businesses in the advertising, even donating the footage to them and helping them create their own ads.
Nashville
Pensacola
Athens
Tampa
Here’s an example of the ads we made for the Synovus customers featured in the promotion.
This one is for Hurricane Boxing Gym in Tampa.
Ads like this got great local press and helped prove Synovus is the bank of here.
RESULTS
Successfully transitioned from 28 bank brands to one
Grew from $26 billion to $61 billion in assets over the campaign
Increased deposits by over 120%