Recess x Guesthouse — Guesthouse

The best advertising

welcome to guesthouse.

Hello, Recess

We’re Guesthouse. We keep things simple.

We’ve done famous work for huge brands, and left big agency life to help brands create fun social and digital content people care about.

Recess couldn’t be more exactly who we had in mind. We love doing culturally-right work, especially for beverage and CPG brands. We’re all for healthier ways to relax. And we’re also built to act less like an agency, more like a part of your team to help come up with and produce exciting content your audience actually seeks out. We’re doing it now for three great brands we met through Breef: Magic Spoon Cereal, Every Man Jack, and Flexcar.

This site will show you some work we’ve done in your category, some stuff that hits similar audiences, and the talented team we’re planning to build to work on this with you (with the caveat that we haven’t met you yet!)

Thanks for taking a look, and we hope to chat with you soon!

770-633-8862
mitch@welcometoguesthouse.com

R E M I N D E R

EVERYONE HATES advertising.
BUT THEY LOVE INTERESTING THINGS.

LET’S MAKE INTERESTING THINGS TOGETHER.

EVERY MAN JACK

Guesthouse is here to be an extension of your team. That’s exactly what we do for Every Man Jack, working alongside their in-house team to concept and prodcue all kinds of social, digital, motion graphics, e-retail, and email content. We’d love to share more and show you exactly how it works. In-house, with extra nice sheets.

“I have found working with Guesthouse to be incredibly unique. From the outset, they have been a great thought partner and really an extension of our internal creative team.”

— ELLIE OFF, VP OF MARKETING EVERY MAN JACK

CAPTURING THE BRAND VOICE

We love working with brands to capture their unique personality through how they show up in social and digital. It’s the only way to be different when everyone’s the same.

MAGIC SPOON TREATS

(A healthier versions of a fun product for brand new grown-ups)

Magic Spoon is the protein-first replacement for sugary cereal that lets Millennials and Gen Z eat like a kid in their adult bodies. To launch their new product - a healthy rice crispie treat - we had two distinct voices. One attention-grabbing brand-based visual comedy approach, and one product focused direction with more of a smart-funny, educational tone.

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A post shared by Magic Spoon (@magicspooncereal)

We introduced new Magic Spoon Treats by tapping into the insight that even though Millennials and Gen Z are older, we don't FEEL like grownups. So we showed that Magic Spoon Treats are a macros version of your favorite snacks that take you right back to childhood.

We also had fun with product-focused content that tapped into that throwback mindset. Plus fun behind the scenes and simple digital posts, as well as email, digital, and e-retail content for Amazon.

Gaia herbs

Gaia Herbs goes out of their way to make their herbs the right way. Even though there are no laws that say they have to. Our first target was Millennials who take health seriously. We created these fun social videos using real employees to make the point that Gaia makes the hardest working herbs on earth, in a genuine way.

““Employee testimonials usually put people to sleep, but they work like a charm in this new campaign for Gaia Herbs.””

— Ad Age

To promote Gaia’s higher-end products to a Gen X and older Millennial target, we tapped supermodel and wellness influencer Giselle Bündchen. She’s used the brand for decades, so we followed her around at her villa in Costa Rica and showed how she uses the products in her life.

RALEIGH DENIM WORKSHOP

(Fashion we can all agree on)

Jeans are the most American thing ever. But did you know NONE of the big brands are made in the US? For 4th of July, we helped fashion brand Raleigh Denim Workshop make people realize, domestic denim for 100 bucks is something we can all agree on. (Made for a budget of roughly a pair of their jeans, ha.)

(Adaptogens and other plant-based goodness)

MEET YOUR GUESTS

SOCIAL STRATEGIST & CREATOR, CAITY

We can’t wait to introduce you to our amazing social strategist Caity Barnes. She has a great eye for what connects on social channels, and like you, uses fashion and beauty as inspiration. She not only manages social brands, she creates content. We’ve worked with her on Gaia Herbs, Bridgestone, Zara, and Zulily.

ART DIRECTOR & ILLUSTRATOR, TORI

Tori Evert loves creating tons of social content. For years, she traveled Hilton properties, and making them look incredibly fun. He design style is amazing, quirky, and colorful. Our favorite is her work on Olipop. We recently worked with her to design packaging for Ponysaurus High Horse THC Seltzer. And she does an amazing job on Every Man Jack, making us laugh with social-first videos and stills.

WRITER & PHOTOGRAPHER, Kateri

Kateri David is a fun and funny writer who has worked with us on Zulily, Gaia Herbs, Ponysaurus, KIOTI Lansinoh, and more. She’s the kind of writer who loves to actually write, and she’s able to find interesting ways in at any brief. She’s also a filmaker and photographer with a great eye for what catches people’s attention.

create tentpole moments

Part of getting noticed on social is creating big tentpole moments that create news, interest, and earn a genuine role in culture.

FRENCH’S MUSTARD

To drum up excitement for a brand people don't often talk about, we created an unignorably controversial treat. What followed was a lot of social love, PR, sales, and copycats. In fact, it kicked off the “weird-food collab” trend in social.

How do you let the world know there are now more names than ever on bottles of Coke? We create a totally unique song and social music video for every single name - all 1,000 of them. Seriously.

We helped B-Corp Gaia Herbs challenge a shady industry to do better, by doing something every other company would be terrified to do: We invited the FDA to come visit, any time. A social video, LinkedIn post from their CE O, and full page ad in the NYT kicked off the invite.

SOME CURRENT CLIENTS

Wes, Mitch & Jeff have led top agencies across the country. Their work has a way of getting talked about in the press and social, earning many millions in free media, winning global creative awards you probably don’t care about, and global effectiveness awards you might. They’re most proud of the results they’ve helped their clients achieve, and the excitement it can create in an organization. They do their most famous work by turning social briefs into quick, fun, timely content. They love teaching students, mentoring creatives, and training teams on how to get to big ideas. They’re able to write in third person like it’s no big deal.

Wes Whitener, Mitch Bennett, and Jeff Quick, Founders & partners

All-in-one production at Guesthouse agency

As a commercial & video director, Wes Whitener has shot campaigns for brands like Five Guys, Checkers & Rally’s, and Blue Cross Blue Shield. So at Guesthouse, the same people shaping the work can bring it to life as well. No handoffs, nothing lost in translation from kickoff to going live. Our Guesthouse roster also includes great social content creators and producers to make sure the job goes off without a hitch.
(We’re anti-hitch.)

Thanks for looking.

We literally built Guesthouse to help brands like yours do high-impact creative work in a smarter, more nimble, social-first way.

Cheers - the stressless, hangoverless way.

- Guesthouse