Did you know that ALL the iconic American denim brands like Levi’s, Lee, even AMERICAN EAGLE make 100% of their jeans overseas? Our friends at Raleigh Denim Workshop found a way to make hand-crafted jeans 100% in America for only $100. And while not all their denim is made here, it’s a great start. So for the Fourth of July, we helped them wonder out loud - who DOESN’T think American denim should be made in America?

You can order their new R-100 jeans here. We can attest, they’re amazing, and run a hair small so bump up the size a bit. The work was featured in Communication Arts, and was an Editor’s Pick on Ads of the World by Clios, and won at the American Advertising Awards.