OPEN FARM PET
Toronto-based Open Farm goes to the ends of the earth to find only the best, sustainably-sourced ingredients for their dog food. Since 2014, they’ve built a loyal audience of people who get it. When it was time to spread the love to new audiences of dog-lovers, we helped them find a brand platform that rings incredibly true throughout the organization, and their fans.
Every pet is heartbreakingly, wonderfully perfect. They give 100%, all the time. And that’s what drives Open Farm to be perfect, too - going to lengths no other company would imagine going.
This international campaign includes TV, OOH, digital, social, in-store, and audio.
PETS ARE PERFECT. SO WE MUST BE, TOO.
“The best creative doesn’t just capture attention, it creates connection,” said Mark Sapir, Chief Marketing Officer, Open Farm. “Every pet parent has stories only they could tell, yet almost everyone recognizes themselves in those moments. By celebrating those everyday moments, we’re building a brand that’s every bit as memorable as the standards behind our food.”
We use every shoot to capture plenty of great photography, product video, social, and BTS content.
