Magic Spoon, the people who brought us a childhood cereal grownups can eat, created a totally new category. Instead of a protein bar - which wait a second, aren’t any fun at all! - they created a low-sugar, protein-packed rice crispy treat for adults.

We love shooting food and CPG products. This campaign focuses on Magic Spoon’s new treats and their ingredients, with tons of motion, VFX, and fun voiceover. We shot the Magic Spoon protein treats on greenscreen, worked in the gradients, and used VFX to make a little magic. It’s worth watching for the marshmallow swirl.