The best advertising
welcome to guesthouse.
Hello, Liquid IV!
You’re sorting through dozens of eager pitches right now. Thanks for finding ours.
We’re Guesthouse. We keep things simple.
We’ve done famous work for huge companies , and left big agency life to help brands we love do fun things people care about.
Liquid IV couldn’t be more exactly who we had in mind.
We built Guesthouse to act less like an agency, more like a natural part of your team. We love getting rid of the silliness of agencies, and just making great stuff that works. We’re doing it now for brands like The Home Depot, Open Farm Pet, Every Man Jack, SAS, Flexcar, and Walk-On’s Sports Bistreaux.
Below is some work that shows how we think, having not met you yet.
Thanks for taking a look, and we hope to chat soon!
Mitch, Wes & Jeff
770-633-8862
mitch@welcometoguesthouse.com
“I have found working with Guesthouse to be incredibly unique. From the outset, they have been a great thought partner and really an extension of our team.”
SAS VIYA
“GET MORE DONE” TV
Okay, this is not a delicious hydrating beverage campaign, but we wanted to show you that we can do funny, no matter tha category. Guesthouse helped data and AI solutions company SAS create funny B2B commercials, with a global TV, digital, and social campaign called “Get More Done.” We wrote, produced, and directed the spots, which feature all our favorite things - coworkers freaking out, a tense pizza standoff, and a ritual sacrifice.
-AdAge
-Roast Brief
-The Howler
-Indie Agency News
-Ads of the World
RESULTS
14.7% awareness lift globally
117.5% increase in the search term “SAS”
So effective, SAS added a global Winter Olympics buy
R E M I N D E R
EVERYONE HATES advertising.
BUT THEY LOVE INTERESTING THINGS.
LET’S MAKE INTERESTING THINGS TOGETHER.
COCA-COLA
We worked on Coke for 10 years, finding ways to tell stories that just wouldn’t work without the product. Here’s our NASCAR campaign that made fun of beverage commercials, helping them win NASCAR Marketer of the year.
SUMMER RULES!
For Coke, summer is the Super Bowl. It’s the time where they have to show the next generation why their products aren’t just for their parents, ick. We created a digital, TV, OOH and audio campaign that celebrated the heat of summer - a place ruled by teenagers as adults hide away in their air conditioned offices and other unthinkably boring places.
We also created a social campaign that reintroduced names on Coke in a highly personal way, by creating a totally unique song and social video for each name on bottles of Coke. All 1,000. We’re not big “talking about awards” people, but this one was special, winning at every global awards show including Gold Cannes Lions, Best of Category at One Show, and Best in Show at AdStars Asia. Ok, we’ll go back to not talking about awards, phew.
GAIA HERBS
The herbal supplement industry is super shady and loves that no one knows it. There are no rules, and many companies take crazy shortcuts (including not putting ANY herbs in their products). Gaia Herbs is different. They’re over-the-top herb nerds obsessed with making super premium supplements the right way, even though it’s waaaaay harder. We helped Gaia take a stand and challenge the industry to do better.
-Creativity Editor’s Pick
-Ad Age Top 5 Campaigns
-CBS Sunday Morning
-Industry press like this
-Real people press like this
First, we did something every other company would be terrified to do: We invited the FDA to come visit, any time.
THE HARDEST WORKING HERBS ON EARTH
A video, LinkedIn invite from Gaia’s awesome CEO, full page ad in the NYT and a social blitz made it clear we were serious.
Then we showed people exactly HOW we make the hardest working herbs on earth, featuring Gaia’s real employees herb-nerding it up.
“Employee testimonials usually put people to sleep, but they work like a charm in this new campaign for Gaia Herbs.”
Once we had everyone’s attention, we launched a social influencer campaign with Gisele Bündchen.
RESULTS
12% revenue increase year over year
2+ billion earned impressions
30% increase in Amazon sales
1 shocked federal regulatory body
UGC THAT DOESn’T FEEL UGH
UGC campaigns can be great with the right planning, the right very very clear brief, and a simple idea that makes it not like every other UGC video in the feed. We love that you described wanting not the usual “talking-head content.” We agree that that right hook, tone, and story can help us stand out and entertain, with Liquid IV as the hero.
Here are some UGC videos we made with a team of micro-influencers we selected for men’s grooming brand Every Man Jack.
Wes, Mitch & Jeff have led top agencies across the country. Their work has a way of getting talked about in the press and social, earning many millions in free media, winning global creative awards you probably don’t care about, and global effectiveness awards you might. They’re most proud of the results they’ve helped their clients achieve, and the excitement it can create in an organization. They love teaching students, mentoring creatives, and training teams on how to get to big ideas. They’re able to write in third person like it’s no big deal.
Wes Whitener, Mitch Bennett, and Jeff Quick, Founders & partners
As a commercial & video director, Wes Whitener has shot campaigns for brands like The Home Depot, SAS, Flexcar, Magic Spoon, Five Guys, Checkers & Rally’s, and Blue Cross Blue Shield. So at Guesthouse, the same people shaping the work can bring it to life as well. No handoffs, nothing lost in translation from kickoff to going live. Our Guesthouse roster also includes great social content creators and producers to make sure the job goes off without a hitch.
(We’re anti-hitch.)
A FEW MORE FUNNY ONES
FIVE GUYS - YOUR BURGERS IS FRESH
Great at burgers. Not at ads.
Beyond Meat - EVERYTHING
Schitt’s Creek’s Rizwan Manji and Chris Parnell wonder if Beyond Meat means everything’s good for you?
FLEXCAR - DON’T LET YOUR CAR DRIVE YOU
This campaign helped our friends at Flexcar reach their highest order month ever, up 10% over the previous record.
MELLOW MUSHEROOM PIZZA - FOLLOW US AN WE’LL FOLLOW YOU
Once upon a time, if you followed Mellow Mushroom on Twitter, Mellow Mushroom would follow you in real life. In the company’s creepy mascot costumes. Entrepreur called it one of the year’s “Marketing Masterworks” and Twitter used it as an example of how best to use Twitter.
A word from our sponsorS
We always shoot interviews of our brand partners on set to help them introduce their campaigns internally. Sometimes they say super nice things about working with Guesthouse in the process. Here are some of those things!
Thanks for looking.
We literally built Guesthouse to help brands like Liquid IV do great creative work in a smarter, more nimble way.
And now that you’ve heard so much about us, we can’t wait to hear more about you, and how we can get to a successful summer sports campaign, quickly, and fun-ly.
- Guesthouse
