FLEXCAR
“DON’T LET YOUR CAR DRIVE YOU”
How is it possible we still buy a car the exact same way Charlie Chaplin bought his Model T? Flexcar has a new way - with the first and only month-to-month car lease. For one simple fee, you get a great car, maintenance, insurance and roadside assistance. Switch cars at any time. Sports car, Jeep, pickup - you can drive ‘em all.
Guesthouse wrote, directed, and produced the “You Drive Everything” campaign. TV spots show how sad it is owning a car that’s instantly worth much less than you just paid, and OOH and digital help show the advantages of a car that doesn’t drive you.
-Muse By Clio
-AdAge Article 1 // Article 2
-Roast Brief Part 1 // Part 2
-Ads of the World
Newspaper :30 Awww, you still get a newspaper!
Bird :30 You got ripped off. I’ma rip one too!
We make a point of creating different edits and endings, then testing to see which performs best in each part of the media buy. It helps performance, and also keeps things fresh.
Don’t Let Your Car Drive You :30
“That’s Not a Catch” :10 Well I do save thousands of dollars"
We also create unique short versions of videos for different media. And along with each creative, there are of course many sizes for each.
Don’t Let Your Car Drive You Alt :30
“You drive everything” Social
We create extra social content on set, as well as short social cutdowns in the edit.
We love turning down time on shoots into fun social videos. Fun Fact: this is the scenery behind the bland garage we shot the car in.
OH, AND RADIO
We find digital audio and radio help amplify campaigns. Partly because you have an attentive audience. Mostly because 99.999% of radio ads are TERRIBLE. Here are some spots we created for podcasts and sports radio to help break through and help people find a better way to have a car.
