Every single thing about life has changed drastically over the years. Except for how we buy a car - which we do the exact same way Henry Ford envisioned it in the 1910s. That’s where Flexcar comes in. It’s the first and only month-to-month car lease, where for one simple fee, you get a great car, maintenance, insurance and roadside assistance. The best part is you can switch cars at any time. Sports car, Jeep, pickup - you can drive ‘em all.

This new campaign launches mid-November, launching the new tagline “You Drive Everything.” TV spots show how sad it is owning a car that’s instantly worth much less than you just paid, and OOH and digital help show the advantages of a car that doesn’t drive you.