BANKING
EXPERIENCE

At Guesthouse, we love helping banking and financial brands find their unique voice that helps them stand apart in a crowded space of brands with more or less the same offerings. From Regions Bank to Synovus to Citizens Trust Bank, we’ve helped create campaigns that really work.

REGIONS BANK

Regions is a large regional bank that serves the Southeast with over $150 billion in assets. We helped show how their products can help people enjoy their lives now, as well as in the future. We developed brand campaigns, hard-working retail, and sports sponsorships.

LIVE IN THE MOMENT

87% of people say they think about money “all the time.” We used that insight to show how quickly our thoughts can turn to money, and how Regions’ simple tools help you quickly get back to the moment.

BRAVE THE BEGINNING

Life is a series of new beginnings, with each new stage bringing totally new financial challenges. We helped show that however your life changes, Regions can help you brave the beginning. Even if it’s your fifth new beginning…

SPORTS SPONSORSHIPS

A sports sponsorship is what you make of it. Here we used Alabama strength coach Scott Cochran to help people strengthen their financial skills, with a nice cameo from Nick Saban.

SYNOVUS BANK

Synovus is one of the biggest banks in the Southeast. They're deeply ingrained in the small Southern towns they serve. We helped them launch their first brand platform, The Bank of Here, which celebrates loving the place you're from, and making it better.

-3 Gold, 2 Silver Midas Awards
-Best in Show ABA Bank Marketing Awards
-3 Gold Addys
-3 Creativity Editors' Picks

THE SUPER BOWL

The Super Bowl is huge and glitzy. Synovus Bank is exactly zero of these things. So we used real customers taking on Super Bowl clichés like Clydesdales and big car chases, done in a down to earth, very Southern way. This spot won Synovus Best in Show at the ABA Bank Marketing Awards.

PROVING WE’RE LOCAL IN A WAY THE BIG BANKS SIMPLY CAN’T

Synovus is the bank of here. To prove it, we created ads that show real Synovus bankers reading the same local business journal you’re reading, in places you’ll recognize. The copy talks about things only locals would know.

CITIZENS TRUST BANK

YOUR STORY IS OUR STORY

Citizens Trust Bank is one of the first Black-owned banks in the U.S. We helped them create the first brand campaign in the bank’s 100-year history, by telling the story of their founding. In 1921, Mr. Heman Perry was turned away from buying sock at a white-owned story in Atlanta. This moment of discrimination gave him the idea to start a bank for the Black community, providing equal access to wealth to buy homes and start businesses.

See more of the story on The Drum and MediaPost.

To create the campaign, we took over an Atlanta street and recreated the 1920s to show Mr. Perry’s moment of inspiration.
We followed it up with a :15 and :06s showing the impact the bank is having today, with mortgage and small business messages.

BRAND ACT & SOCIAL: SOCKS WITH A STORY

Mr. Heman Perry was denied buying socks in that white-owned store. So we created Socks With a Story, limited-edition Heman Perry tribute socks that took 100 years to make.